Freelancer_Shohan

Givenchy Creative Director Matthew M. Williams taps Jamaican Music Phenomenon Alkaline as the face of his first dedicated menswear global advertising campaign. Since the summer of 2022, reggae-dancehall music lovers, Caribbean Nationals, and descendants globally have become highly intrigued with Givenchy creative director Matthew M. Williams’s Haute Paris runway collection. The collection, which lends to …

GIVENCHY DEBUTS JAMAICAN MUSICIAN ALKALINE AS THE FACE OF ITS SPRING-SUMMER 2023 GLOBAL CAMPAIGN  Read More »

  “Alkaline’s 6-track EP demonstrates strong streaming success globally within the first week of release despite criticism.”  Despite misleading headlines and criticism in various circles, Alkaline latest EP titled \’The Ripple EFFX\’ has seen tremendous initial global success across several streaming platforms compared to industry standards. 

“Reggae-dancehall artiste Alkaline 6-track EP dominates streaming charts globally ahead of its release, positioning the project a huge debut on several charts.”  

Considering the recent developments, Alkaline management issues the following statement: “It’s with no surprise that The Man-himself, Alkaline, continues to make huge strides in Reggae-dancehall music globally. Since the artiste introduction and ascension to the helm of the genre he represents fueled by his artistry, authenticity, and loyal fans, Alkaline continues to redefine the space …

Alkaline Expresses Gratitude to Givenchy & its Creative Director Mathew M Williams. Read More »